Stone to brand, not "blow", but "dry". Word of mouth is "brand", TV ads, can shape the brand, however, since China's reform and opening up, China central television advertising of "big brands" today there are several? Celebrity endorsements, can also create the brand, but, today, how many stars and celebrities, in false advertising lawsuits? These are not stone to brand.

No one see "huawei" in China central television advertising, who also did not see ren in public in the "scale", more no one see the figure of "huawei" in the stock market, while huawei 70% of output from abroad and the developed countries. This is stone people to "brand", a "dry", and praised by the people of the whole country, the real, "tangible" and "dry" brand.

Stone provides consumers with "turnkey service", "turnkey service" must have "dry", "dry" process is a process "marketing", get approval and see the real effect of "dry", we such a word "brand" gold content is high.

Have a "tangible" brand "dry", to combine television ads, outdoor advertising, celebrity endorsements, magazines and newspapers and special reports, peak BBS, charitable activities, and so on a series of media publicity, stone brand is formed, it is a crowded out of how many "water" brand "dry".

Some say, build a brand, be about to pay big money, "brand" is a pile of money. Once upon a time, wahaha was a little-known small streets. At the chengdu rum "TuoPai wine" launched forty "iveco", "blue steel beer" launched two hundred changan van, they row a long team, in the streets of chengdu, cut a swath. Wahaha has attracted five hundred female college students, long beauty cycling team, in one fell swoop the TuoPai and blue steel shot rob come over, its cost. By now, TuoPai many people don't know, blue steel disappeared, and the wahaha is Shared.

There are stone said, "without the brand we also not very good?" This is a kind of typical "workshop thinking". Think that year, real wood floor has just listed, only seventy yuan per square meter, how often, need of service, even the vendors can't find it. Was born a few years later, of real wood floor brand, dozens of products is not the yuan, is replaced by the high quality service, even if a few years later, just a phone call, someone soon door-to-door service. Brand floor, people use at ease, using at ease.

Once upon a time, a "marble" ceramic tile was born. Starting from the local communication radio advertising, to now has developed to the central television advertising, can say half of Chinese people all know this brand ceramic tile; Think that year, their imitation marble products, it is printed. Until now, even the mimicked marble natural material defects are perfectly, can say to spurious level. Sir They imitate the "white" selling for eight hundred yuan per square meter, and worked so hard to import processing of natural stone industry Sir "white" is less than four hundred yuan. To marry a woman "plastic", more than to marry a living beauty value, it is unthinkable.

This is the value of brand, if they can't get away from "thinking" stone stone, is with the brand of reason.